Fork The System
WEB3
BRANDING / WEB / SOCIAL
Medellín
2021
Solution
We developed a modular, dynamic branding system inspired by the concept of forking—splitting and evolving ideas within the Web3 space. The visual identity features bold, glitch-inspired typography, contrasting digital patterns, and a vivid color palette to reflect the disruptive nature of blockchain technology.
To support the community-driven approach, we created open-source design templates and visual guidelines, empowering ETHLatam and ETHMedellin community members to generate their own assets without sacrificing brand cohesion. The adaptable framework allowed for creative interpretation while maintaining visual consistency across event materials, digital platforms, and social media.
Challenge
The challenge was to create an identity that embraced the open-source ethos while being robust enough to maintain consistency across various decentralized touchpoints. The identity needed to be flexible, allowing community members to easily customize and remix assets while retaining a unified aesthetic. It also had to appeal to a diverse audience of blockchain developers, innovators, and Web3 enthusiasts.
Summary
Fork the System was a community-driven hackathon inspired by the concept of a (blockchain) network “fork” - a split that creates one or more alternative chains. The name was a play on words, capturing both the linguistic of the dev community and the rebellious, innovative spirit of the Web3 community.
Collaborating with the ETHLatam and ETHMedellin communities, we developed a dynamic, open-source brand identity that could be easily adapted and scaled by community members across various digital and physical formats.