Howell 1870
LUXURY
BRANDING / PACKAGING / WEB / SOCIAL
howell1870.co.uk
Manchester
2023
Solution
After extensive exploration of Howell’s archives, we found rich inspiration in their century-old jewellery boxes, beautiful time capsules that encapsulated the brand’s enduring craftsmanship. Drawing on previous logo marks, we developed a refreshed identity that subtly referenced historical motifs while embracing a clean, modern aesthetic. A refined luxury look was carried through to the website, social content, and printed materials, using carefully curated typography, elegant layouts, and premium photography. Animation was also employed to bring dynamism and sophistication to the brand’s online presence, helping Howell 1870 present a timeless story with a contemporary voice.
Challenge
The core challenge was to bridge the past and present: respecting and celebrating Howell 1870’s extensive historical roots without appearing dated. It was crucial to create a brand that resonated with both loyal customers familiar with the Howell legacy and a new generation seeking authenticity and craftsmanship in luxury goods. The identity had to balance tradition with contemporary elegance, ensuring relevance across print, digital, and social media.
Summary
Dating back over 150 years, Howell 1870 is a family-run jewellery brand with a rich, storied heritage. They approached us to refresh their brand identity in a way that honored their long-standing legacy while bringing a modern, luxurious sensibility to their online and offline presence. Our work spanned branding, graphic design, web design, photography, and animation to create a seamless and elevated brand experience.
