Inner Patience
WELLNESS
BRANDING / PHOTOGRAPHY / WEB
innerpatience.com
Stockholm
2025
Solution
We developed a holistic brand identity rooted in duality and balance. At the heart is an intricate logo mark that shifts from black to white, symbolizing the transformation that occurs between darkness and light. This is paired with minimal, modern typography to maintain clarity and calm.
We also produced a custom website, Lodgify integration, original content, photography and video to reflect the retreat’s tone and surroundings. The visual language, paired with strategic storytelling, allows Inner Patience to authentically connect with their audience both online and in their spaces.
Challenge
The core challenge was to design a brand that reflected the deeply contrasting nature of the retreat offerings: one space dedicated to complete darkness and isolation for inward reflection, and the other to light, connection, and healing. The identity had to be visually evocative, yet calming capable of attracting both spiritual seekers and wellness enthusiasts from across the globe. It also had to function seamlessly across print, digital, and environmental touchpoints.
Summary
Finding light from the dark.
Home to Scandinavia’s first permanent dark room retreat Inner Patience is nestled in the world’s largest archipelago and hosts retreats and wellness workshops for their national and international clients.
‘Let us explore the tranquility of darkness and the hope of light together.’
