Little Mistress
FASHION
BRANDING / PRINT / SIGNAGE / PACKAGING
cefund.net
London
2017
Solution
Drawing inspiration from the brand’s heritage and feminine aesthetic, we developed a refined brand identity that balances classic elegance with contemporary flair. The visual language employed soft blush tones, marble textures, and gold accents to evoke a sense of understated luxury. The logotype was modernized to maintain sophistication while enhancing legibility across digital and print applications.
We implemented the new branding across all store touchpoints, including custom hangers, shopping bags, signage, and digital assets, ensuring a seamless customer experience both in-store and online. Additionally, we collaborated with printers and suppliers to ensure consistency in quality and finish, reinforcing Little Mistress’s position as the go-to destination for elevated yet affordable fashion.
Challenge
The challenge was to elevate Little Mistress’s brand positioning to reflect a more aspirational yet accessible aesthetic. With a target demographic seeking luxe looks without the luxury price, the identity needed to convey sophistication without alienating the core, price-conscious customer base. Additionally, executing a cohesive rebrand across multiple formats—print, digital, and in-store—while maintaining visual consistency presented logistical and creative challenges.
Summary
Little Mistress is a UK-based fashion brand that offers exclusive, trend-driven pieces without the high-end price tag. The brand approached us to undertake a comprehensive rebrand that would align its identity across physical stores and digital platforms.
The project included overseeing three successive store launches across the UK and UAE and managing the rollout of branded assets across national and international markets.
