Scandi Shrooms
WELLNESS
BRANDING / PHOTOGRAPHY / WEB
scandishrooms.com
Stockholm
2025
Solution
We developed a refined yet grounded visual identity, beginning with a logo inspired by the organic growth rings of trees, a symbol of inner growth and connection to nature. This motif was echoed through a clean, line-based illustration style used across brand assets.
A deep, earthy color palette reinforces the organic nature of the product, while the elegant serif Aboreto paired with the minimalist Satoshi typeface strikes a balance between elevated and accessible. From custom packaging to a fully responsive website and social templates, every touchpoint was designed to reflect Scandi Shrooms’ mission to support intentional, grounded living with the help of nature’s most powerful adaptogens.
Challenge
The challenge was to design a brand that captured the essence of personal transformation and natural growth without veering into cliché or overly clinical territory. The visual identity needed to balance modern wellness aesthetics with a sense of rooted tradition, and appeal to both seasoned biohackers and newcomers exploring the benefits of functional mushrooms. The brand also had to translate cohesively across packaging, web, and social platforms.
Summary
Scandi Shrooms is a Nordic-inspired wellness start-up offering high-quality functional mushroom tinctures, Sweden's first fully grown, produced and bottled product of its kind. The tinctures are designed to support mental clarity, immunity, and support holistic health.
Rooted in Scandinavian simplicity and natural healing, they approached us to craft a brand that communicates both sophistication and approachability, while staying true to the earthy, grounded ethos of functional fungi.
