Cefund
Finance
Branding
Logo
Web
Print
cefund.net
Stockholm
2025
Summary
We’re proud to have partnered with CEFUND, a Stockholm based wealth management consultancy empowering business and individuals on their financial journey, to create a cohesive and striking brand identity.
'Cecilia Frölund is a dynamic and action-oriented visionary who challenges traditional capital advice. She has an ability to identify unique opportunities and create investment strategies that maximize value.'
Challenge
Create an identity that felt like it was established, reliable and solid. Using references from the finance industry along with a number of luxury brands to capture the essence of the brand but also to appeal to the target demographic. To also ensure the brand didn't feel generic and too 'old-money' and not just another finance company.
Solution
The Pegasus logo mark was used to symbolise strength and growth, blending mythological elegance with a modern twist. We opted for a neo-classical serif typeface creating a brand that balances timeless sophistication and approachable clarity.
Our work included a responsive website, print materials, and engaging social media assets, all unified by a polished style guide. From graphic design to web and print, every element reflects CEFUND’s professionalism and mission.
